About us.

Built on proven foundations.
North Star is the evolution of the ALMR / UKHospitality Operations Awards.
Over 20 years, that model:
• Identified & celebrated exceptional operators
• Accelerated careers into senior leadership
• Became a respected industry benchmark
North Star CCA builds on that — and aims higher
North Star CCA
Why we exist.
Hospitality doesn’t lack talent. It risks losing it.
The industry needs a credible way to identify, support and retain its future operational leaders. North Star was created to meet that need.
What is a Competitive Career Accelerator?
North Star is not a programme or an awards scheme.
It is a Competitive Career Accelerator:
Competitive > You earn your place
Career-defining > Opportunities to alter your trajectory
Accelerator > Fast-track your personal development

20
Years
Building on the 20 year legacy of the ALMR/UKH Ops Awards
271
Recognised
Shortlisted finalists
94
hospitality
Business represented
Built by people who’ve done it
Our team.

North Star MD, independent business mentor
Lynda Merryweather

North Star Chairman, 2013 winner, Ops Director at Parkdean Resorts
Barrie Robinson

North Star Ops Director, experienced multi-site operator & executive coach
Matt Howcroft

North Star Director, Hospitality mainstay & creator of the original awards
Nick Bish




